MUSE Platinum

2021

Projecting Hope

Entrant Company

Zulu Alpha Kilo

Category

Experiential & Immersive - Out-of-Home

Client's Name

Cineplex

Country / Region

Canada

In the midst of the COVID-19 pandemic, as Canadians craved the shared experiences, we usually take for granted, Cineplex set out to create movie magic. In a one-time performance, a larger-than-life movie screening offered a moment of escape for residents of a Toronto condominium, and generated social media results more than twice the brand norm.

MUSE Creative Awards Winner – Projecting Hope by Zulu Alpha Kilo (Image 1)
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Credits

Editing Company
Zulubot
Director of Photography
Adam Griffiths
Producer
Colleen Allen
Executive Producer
Tom Evans
Directors
Vic Bath, Dan Cummings
Production Company
Zulubot
Clients
Dan McGrath, Sara Moore, Lauren Aitchison, Cathryn Levine
Client
Cineplex
Planning Team
Heather Segal
Account Team
Mike Sutton, Matt Sinuita, Jenn Gaidola-Sobral
Agency Producer
Houng Ngui
Associate Creative Director/Art Director
Vic Bath
Associate Creative Director/ Copywriter
Dan Cummings
Creative Director
Zak Mroueh
Agency
Zulu Alpha Kilo
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