2021
Projecting Hope
Entrant Company
Zulu Alpha Kilo
Category
Experiential & Immersive - Out-of-Home (NEW)
Client's Name
Cineplex
Country / Region
Canada
In the midst of the COVID-19 pandemic, as Canadians craved the shared experiences, we usually take for granted, Cineplex set out to create movie magic. In a one-time performance, a larger-than-life movie screening offered a moment of escape for residents of a Toronto condominium, and generated social media results more than twice the brand norm.
Credits
Entrant Company
Publicis
Category
Branded Content - Products & Services (NEW)
Country / Region
United States
Entrant Company
Kate Dawkins Studio
Category
Experiential & Immersive - Live Experiences
Country / Region
United Kingdom
Entrant Company
Holition
Category
Strategic Program - Interactive Brand Experience
Country / Region
United Kingdom
Entrant Company
XELEMENT Agency
Category
Strategic Program - Social Media Campaign
Country / Region
Saudi Arabia