MUSE Platinum

2021

Projecting Hope

Entrant Company

Zulu Alpha Kilo

Category

Experiential & Immersive - Out-of-Home

Client's Name

Cineplex

Country / Region

Canada

In the midst of the COVID-19 pandemic, as Canadians craved the shared experiences, we usually take for granted, Cineplex set out to create movie magic. In a one-time performance, a larger-than-life movie screening offered a moment of escape for residents of a Toronto condominium, and generated social media results more than twice the brand norm.

MUSE Creative Awards Winner - Projecting Hope 1

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Credits

Editing Company

Zulubot

Director of Photography

Adam Griffiths

Producer

Colleen Allen

Executive Producer

Tom Evans

Directors

Vic Bath, Dan Cummings

Production Company

Zulubot

Clients

Dan McGrath, Sara Moore, Lauren Aitchison, Cathryn Levine

Client

Cineplex

Planning Team

Heather Segal

Account Team

Mike Sutton, Matt Sinuita, Jenn Gaidola-Sobral

Agency Producer

Houng Ngui

Associate Creative Director/Art Director

Vic Bath

Associate Creative Director/ Copywriter

Dan Cummings

Creative Director

Zak Mroueh

Agency

Zulu Alpha Kilo

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