2021
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Client's Name
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CHALLENGE: Design and produce an exclusive bookable hotel room experience dressed in all things CARBS. This ultimate bread sanctuary should be a gluten mecca, inspired by everyone’s favorite “bad” food.
APPROACH: In collaboration with ICF Next, Trigger(House transformed a modern 450’ hotel suite at NYC’s Refinery Hotel into a carb-lover’s heaven. This small space was bursting with carb-inspired decor and real food moments throughout.
From doughnut & bagel walls to a pastry cabinet stockpiled with an assortment of delectable pastries to a custom belt-bustin' room service menu, this carb-infused wonderland was sure to satisfy any craving.
Designed with all the perks of hotel life in mind, guests could not only indulge in a variety of glutenous treats, but also receive traditional hotel amenities such as robes, slippers, toiletries—all complementary and themed with a bready twist!
RESULTS: Within a week of launching, media outlets such as Thrillist, Apartment Therapy, Travel + Leisure, and People posted articles on the bookable ‘carb-centric’ room. The program generated over 1.3B+ earned media impressions across online, broadcast, and social media platforms.
Entrant Company
Zebra Advertisement
Category
Strategic Program - Digital Marketing Campaign
Country / Region
United States
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W2O Group
Category
Strategic Program - Social Media Campaign
Country / Region
United Kingdom
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ValueLabs
Category
Website - Branding
Country / Region
India
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Global Press Journal
Category
Website - News & Newspaper
Country / Region
United States