MUSE Silver

2021

Joker

Entrant Company

Priscilla Vezzit Ferreira

Category

Advertising - Online AD (Campaign)

Client's Name

Priscilla Vezzit Ferreira

Country / Region

France

Joker: The Queen of Spades by Priscilla Vezzit Ferreira
By Marisa Melo Artcurator

Is there what we call "destiny"? Are our trajectories already defined and is there no way to avoid everything that happens in our lives? Is there a chance? Free will? If we are puppets, who commands us? If we are just pieces on a board or cards from a celestial deck, what's the point? Distract boredom from a playful universe?
With the work “Joker”, visual artist Priscilla Vezzit Ferreira offers us a composition rich in details and possibilities. A black background creates expectations about what may be there but we don't see it. A cosmic connection to galaxies and universes that we cannot distinguish in the night sky. This intriguing digital art breaks rules and escapes the conventional. In portraits we are usually attracted by the eyes that watch us. Not here. A black fringe that blends with the background hides the eyes. But the female figure does not lose its power of seduction and attraction. Lips stick out. And they develop a chromatic complicity that definitely establish the atmosphere of mystery. That starts with the title itself, because the image of this Queen of Spades is called “Joker”.
It may be that the prankster is the Universe, for whom we are just another letter.
We are a family owned and operated business.
But it may be Priscilla herself, who has fun playing with the observer's interpretation, perhaps to remind us that the game is not scheduled. That we are not manipulated. On the contrary, each one has full control of his trajectory. And everything that happens, for better or for worse, is the result of our own actions, decisions and thoughts. If the Lady can be the Joker, nothing prevents us all from having the importance of kings.
Be it Hearts, Clubs, Diamonds or Swords.

Credits

Priscilla Vezzit Ferreira
Priscilla Vezzit Ferreira
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