MUSE Platinum

2021

The Great Calculus

Entrant Company

BoxMedia

Category

Video - Educational

Client's Name

Pearson

Country / Region

United Kingdom

In a world where technology is forever at our fingertips, old ways of teaching (and learning!) just don’t work - they leave learners frustrated and bored.

At Box, we’ve always endeavoured to build content through the lens of Relational Framing, a term defined as using storytelling to bridge the gap between our desired learning and real life. Calculus is a subject that is notoriously difficult to relate to, and we knew this subject needed to be reimagined. So, along with Pearson, BoxMedia’s Production team worked with numerous subject matter experts in order to create a creative, correct and defined product. Together, we took the existing frames, broke them down, and rebuilt them using new relational framing structures. Starting with the top 3 areas that students found most difficult (Integrals, Derivatives and Limits), we created 34 animated shorts that explained mathematics in relation to real-world topics; video games, eco sustainability, black holes, rockets, among many others.

This series of truly captivating, modern, and visually stunning explainer videos offer a unique and entertaining way to learn some of the most complex maths in the known universe.

Credits

Executive Producer
Pearson
Director
Elisabetta Zucchi
Writer & Producer
Clare Munn
Producer
Ludovica Musumeci
Line Producer
Bianca De Ritis
More Platinum Winners
Outdoor Advertising
2021
MUSE Advertising Awards - Always on supply chain for your Automobile

Entrant Company

Maersk

Category

Outdoor Advertising - Billboard

Country / Region

India

Social Media
2021
MUSE Advertising Awards - Chefbot
The Kroger Co.

Entrant Company

360i

Category

Social Media - Food & Beverage (NEW)

Country / Region

United States

APP
2021
MUSE Advertising Awards - The adidas Outdoor Product Finder

Entrant Company

Reaktor Amsterdam

Category

APP - E-Commerce

Country / Region

United States

Strategic Program
2021
MUSE Advertising Awards - SickKids Airbnb
SickKids Foundation

Entrant Company

No Fixed Address

Category

Strategic Program - PR Campaign

Country / Region

Canada

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy