MUSE Platinum

2021

The Great Calculus

Entrant Company

BoxMedia

Category

Video - Educational

Client's Name

Pearson

Country / Region

United Kingdom

In a world where technology is forever at our fingertips, old ways of teaching (and learning!) just don’t work - they leave learners frustrated and bored.

At Box, we’ve always endeavoured to build content through the lens of Relational Framing, a term defined as using storytelling to bridge the gap between our desired learning and real life. Calculus is a subject that is notoriously difficult to relate to, and we knew this subject needed to be reimagined. So, along with Pearson, BoxMedia’s Production team worked with numerous subject matter experts in order to create a creative, correct and defined product. Together, we took the existing frames, broke them down, and rebuilt them using new relational framing structures. Starting with the top 3 areas that students found most difficult (Integrals, Derivatives and Limits), we created 34 animated shorts that explained mathematics in relation to real-world topics; video games, eco sustainability, black holes, rockets, among many others.

This series of truly captivating, modern, and visually stunning explainer videos offer a unique and entertaining way to learn some of the most complex maths in the known universe.

Credits

Executive Producer
Pearson
Director
Elisabetta Zucchi
Writer & Producer
Clare Munn
Producer
Ludovica Musumeci
Line Producer
Bianca De Ritis
More Platinum Winners
Website
2021
MUSE Advertising Awards - Guitar Tricks Entry

Entrant Company

Guitar Tricks

Category

Website - Training / Knowledge-Base

Country / Region

United States

Video
2021
MUSE Advertising Awards - The Oscars 2020 Titles

Entrant Company

Sophia Kyriacou

Category

Video - Animation

Country / Region

United Kingdom

Video
2021
MUSE Advertising Awards - Plenty More
plenty

Entrant Company

Plenty More

Category

Video - Motion Graphics

Country / Region

Argentina

Website
2021
MUSE Advertising Awards - Kyle Brumbley - Creative Director

Entrant Company

Kyle Brumbley

Category

Website - Personal Web Site

Country / Region

United States