MUSE Platinum

2021

Evanescence

Entrant

Picture Factory, Inc.

Category

Video - Music Video

Client's Name

Evanescence

Country / Region

United States

About The Entry

The official music video for “Use My Voice" was produced for Evanescence by Picture Factory, Inc. The mission of the producers was to shine a light in the darkness, to empower and inspire.



The video was directed by Eric D. Howell, who worked in close creative collaboration with Amy Lee of Evanescence. He wanted the video to act as a hopeful metaphor of moving from darkness into a more illuminated future by being heard.



The single was featured on Evanescence’s album "The Bitter Truth" which was released in 2020 and was their first collection of new material in over a decade.



The video was very carefully produced during the Covid-19 pandemic in Nashville TN, Minneapolis MN and Cologne, Germany.



The video was recently nominated in the Best Rock category for the 2021 MTV Video Music Awards. According to MTV, the song “captures the current socio-political zeitgeist of advocacy and activism.”



Love over hate. Truth over lies. Shine the light.

Featured Media

Credits

Director
Eric D. Howell
Producer / Picture Factory, Inc.
Jillian Nodland
Director of Photography
Bo Hakala
Production Design
David Weiberg
Editor
Nate Maydole
Production Company
Picture Factory, Inc.
More Platinum Winners
Website
2021
2021 MUSE Creative Awards Winner - ELCO Yards
Greystar

Entrant

The Savage Bureau, Inc.

Category

Website - Property / Developer

Country / Region

United States

Social Media
2021
2021 MUSE Creative Awards Winner - Little Nightmares II: Social Campaign
Bandai Namo Entertainent Europe

Entrant

Maverick Media

Category

Social Media - Ad Campaign

Country / Region

United Kingdom

Video
2021
2021 MUSE Creative Awards Winner - DieHard Is Back
Advance Auto Parts

Entrant

Natural Selection

Category

Video - Cinematography

Country / Region

United States

Experiential & Immersive
2021
2021 MUSE Creative Awards Winner - The Learning Center at Albert Robles Center (ARC)
Water Replenishment District of Southern California (WRD)

Entrant

Mad Systems Inc

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United States