MUSE Platinum

Brazil

2021

Fashion Bags For Blood Bags

Entrant Company

Volcanum Creative Lab

Category

Corporate Social Responsibility

Client's Name

HEMOSC (Hematology and Hemotherapy Center of Santa Catarina/Brazil)

Sub-Category

Pro Bono (Free)

In Brazil, only 1.8% of the population is a blood donor. Proportionately, our country has less donors than its neighboring countries, such as Argentina and Uruguay. It’s real: the number of blood donors, in Brazil, is still very low. So, various digital influencers, models, stylists, and content creators came together to do a major action, aiming to motivate new people in donating and contributing with this important cause. We present: Fashion Bags for Blood Bags. In a critical moment, when there was a significant decrease on the number of donors, some personalities from the fashion universe united and decided to take an important decision: donate their designer handbags to people who donated other types of bags — the blood bags. In a few days, the action took hold of several communication vehicles and made headlines in newspapers and news portals throughout Brazil. In addition, there was a huge and spontaneous repercussion on social media without having a single investment in digital platforms of any kind. The campaign won the internet completely and got a massive support from a big public.

Credits

Press officer/ Journalist
Mayara Cardoso
Social Media/ Content Creator
Gabriela Texeira Aléssio
Attendance
Maria Regina Boteon Buttner
Social Media/ Content Creator
Katia Selinger
Public Relations
Júlia Peruchi Sehnem
Movie Maker/ Movie Designer
Rafael Horseff
Public Relations
Livia Peruchi Sehnem
Copywritter/ Content Creator
Lucas Pereira Damazio
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