Remagin Style Guide

Tungsten provided creative services for the rebrand of the Orlando Eye Institute, an ophthalmology clinic in central Florida. Creative was driven by the client's desire and willingness to develop an edgier brand that broke aesthetically from the competition. The established position was an upscale spa-like experience marketed to those with the means to recapture life before declining vision issues. The scope of work included naming, positioning, logo, and style guide.