MUSE Gold

2021

Remagin Style Guide

Entrant

tungsten branding

Category

Publication - Publication / Other___

Client's Name

Remagin

Country / Region

United States

Gallery

About The Entry

Tungsten provided creative services for the rebrand of the Orlando Eye Institute, an ophthalmology clinic in central Florida. Creative was driven by the client's desire and willingness to develop an edgier brand that broke aesthetically from the competition. The established position was an upscale spa-like experience marketed to those with the means to recapture life before declining vision issues. The scope of work included naming, positioning, logo, and style guide.

Credits

Creative Director
Phil Davis
Director of Brand Startegy
Elizabeth Hiemstra
Brand Startegist
John Simpson
Graphic Designer
Derek Coté
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