The Girlfriend

AARP’s The Girlfriend is designed to serve a diverse audience of Gen X Women by delivering information, inspiration and entertainment through our weekly newsletter. Gen X women (women in their 40s and early 50s) feel overlooked by marketers and in the marketplace. They also feel more stressed than ever, often caring for both children and elderly parents while also trying to keep up with their careers. The Girlfriend strives to make them feel heard and less alone. Our voice is honest, positive, inclusive, conversational, with an eye towards The Girlfriend being THE place to turn to for the very best in health, relationships, beauty, sex, money, personal fulfilment, and parenting advice.