MUSE Silver

United States

2021

Triia (name)

Entrant Company

tungsten branding

Category

Corporate Identity

Client's Name

Triia

Sub-Category

Corporate Identity / Other___

Triia, with a unique look and invented construction, is a brand that comes with much-needed whitespace. The name connects with nature by sounding like the word 'TREE'. When it comes to messaging, this connection allows for the incorporation of metaphors around growth, connection, rootedness, and community. Triia connects people from across the country and gives them a place to create, explore, and share one-of-a-kind creations. The double ‘ii’ looks like two people standing together and allows the name to visually communicate connection and collaboration. Triia - Rooted In Craftsmanship

Credits

Graphic Designer
Darlene Moore
Art Ditrector
Derek Coté
Brand Startegist
John Simpson
Director of Brand Strategy
Elizabeth Hiemstra
Creative Director
Phil Davis
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