2021

Triia (name)

Entrant

tungsten branding

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

Triia

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Triia (name) by tungsten branding (Image 1)

About The Entry

Triia, with a unique look and invented construction, is a brand that comes with much-needed whitespace. The name connects with nature by sounding like the word 'TREE'. When it comes to messaging, this connection allows for the incorporation of metaphors around growth, connection, rootedness, and community. Triia connects people from across the country and gives them a place to create, explore, and share one-of-a-kind creations. The double ‘ii’ looks like two people standing together and allows the name to visually communicate connection and collaboration. Triia - Rooted In Craftsmanship