MUSE Platinum

United States

2021

Cat Trial 9: PAC-MAN

Entrant Company

Caterpillar Inc.

Category

Branded Content

Client's Name

Caterpillar Inc.

Sub-Category

Branded Content / Other___

At Caterpillar, we are working to double our services business by 2026 and a placing strategic focus on automation and technology. Cat Trial 9: PAC-MAN is one of the vehicles we’re using to get those messages across. It’s about: · Recognizing “the doers” and their achievements · Showcasing products and services that make the work they do possible · Celebrating the aspirational spirit of the Cat brand · Inspiring people to take action and make things happen with us as a trusted partner As we are celebrating our 95th anniversary, we asked: what do our customers love? And we focused on that! We know our customers are busy working hard and take small amounts of time to consume mobile as a break on the job. We wanted to utilize that time in a way to surprise and delight them. We leverage a favorite past time of gaming and the game that started it all PAC-MAN to help introduce our message in a fun and playful way. For our customers, the jobsite is like a maze. Around every corner, there’s an unexpected challenge you don’t see coming. In this way, the jobsite is not unlike a game of PAC-MAN™. PAC-MAN™ is one of the most famous video games ever developed. And we helped put it back center stage, 40 years after its release, as only the Cat Trials can: at a scale of epic proportions! This style of storytelling clearly sets us apart from the competition in our niche market. This meant using technology - the original PAC-MAN™ gameboard design was loaded into the Cat GRADE with 3D system on the 336 Next Gen excavator and 70 labor hours were required for the 336 to create the life-size maze to 99% accuracy. Five Cat 236D3 remote controlled skid steer loaders were used for play to represent PAC-MAN™ and the four ghosts. And the four corner POWER PELLETS that put PAC-MAN™ on the offensive represent Cat dealer services — Customer Value Agreements, Repair Options, Cat Financial and Cat App.

Credits

Editor / Caterpillar
Ben Brodbeck
Demonstrator Instructor / Caterpillar
Brian Cain
Director / Caterpillar
Warren Brinegar
Account Manager / Caterpillar
Tawnya Mountjoy
Media Manager / Caterpillar
Steph Moruzi
Trade Press Manager / Caterpillar
Sharon Holling
Graphic Design Supervisor / Caterpillar
Lance Endres
Animator / Cateprillar
Jeff McAllister
Field Supervisor / Caterpillar
Josh Hayes
Sr Producer / Caterpillar
Jason Boyer
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