Ardent eBook Series

In 2020, Ardent launched an eBook series to share our recommendations, best practices, and thought leadership on trending topics within the L&D industry, including eLearning, Virtual Instructor-led Training (vILT), and innovation.

The visual design of Ardent’s eBook series was developed entirely in-house, showcasing how a range of visual treatments can fit comfortably within our brand. Photography, collages, illustrations, and iconography were used frequently, and our full color palette was leveraged to bring topics to life.

While each eBook had unique designs or artwork, they were a number of common elements that held them together as a family. Cover photos with vibrant gradient maps, a set of patterns, a consistent ‘Ardent’ icon style, and typography all helped to visually connect this series of eBooks.