On March 30, 2020, the United Nations issued a global call to creatives to help build public awareness of critical public health messages. Faced with staggering public health outcomes from the COVID-19 pandemic, the UN asked creatives for their help in translating public health messages into work that could engage and inform people across cultures, languages, and communities. Designers and artists worldwide were tasked with translating critical public health messages into work that will engage and inform people across different cultures, languages, communities, and platforms. The creative solutions were to reach audiences across different cultures, age groups, affiliations, geographies, and languages. Our collective response, with 7 different art directions, elicits a sense of magic – a creative twist, a cultural quirk, an interpretation that helps amplify them to audiences not yet reached.
Mad Hat Maven