MUSE Silver

United States

2021

Firm Launch and Proxy Support

Entrant Company

Haystack Needle LLC

Category

Social Media

Client's Name

Engine No. 1

Sub-Category

Financial Services (NEW)

Engine No. 1, publicly established in Q4 2020, is an investment firm built to create long-term value by harnessing the power of capitalism. Our support has helped Engine No. 1 establish themselves on LinkedIn and Twitter, with additional support surrounding their first investment to “Reenergize ExxonMobil” and deliver value to shareholders. No public company in the history of oil and gas has been more influential than ExxonMobil (NYSE: XOM), and yet the company has failed to evolve with industry transition, resulting in significant underperformance to the detriment of shareholders. Engine No. 1 is proposing various members of the ExxonMobil Board be replaced with candidates brought in through Engine No. 1. By using detailed targeting on various social media platforms (most specifically LinkedIn and Twitter), we've helped Engine No. 1 share key messages with retail and institutional investors ahead of the shareholder vote where shareholders will be empowered to replace members of Exxon’s Board.

Credits

Founder
Townsend Belisle
Strategist
Jenna Luvin
Producer
Dunovan Belisle
Team Lead
Rob Stamm
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