Refreshing Snowflake corporate website

Snowflake was gearing up for an IPO and shifting their positioning. As part of that process, they needed a new website to help reflect the enterprise they had become. The goal included establishing Snowflake as a bold, fearless yet friendly brand communicated with colors, photography, copy, UI elements and user experience.

Our focus was to elevate the Snowflake brand while keeping it clear, clean, and simple with less bright secondary colors and two-tone tiles. Photography was updated to feature meaningful work scenarios and people interacting with the Snowflake products.

We also introduced best practice UI components to the website like a mega nav featuring demand gen resources as well as a demand gen quick nav, making it faster for qualified leads to convert. The site was launched in final preparation for Snowflake’s IPO - the most successful initial public offering in history.