H&R Block partnered with Nextdoor to Make Every Block Better

Nextdoor + H&R Block brought neighbors together through projects that truly improved and uplifted local communities around the country with the MakeEvery Block Better initiative. Neighbors could nominate their community for a project that would improve their neighborhood and bring people together. Ten submissions were chosen out of nearly 2,000 from all 50 states, and with the help of local businesses and leaders, Make Every Block Better was able to make them a reality. A robust, localized awareness campaign on Nextdoor resulted in 126% above Nextdoor Sponsored Post CTR benchmark and the effort was picked up by tons of local and national press outlets. Beyond the projects themselves, the initiative supported over 50 local businesses around the country and gave them complimentary advertising space on the Nextdoor platform.