MUSE Gold

China

2021

Wonderland

Entrant Company

CT.LAB

Category

Experiential & Immersive

Client's Name

Foshan SUMMIT Ceramic

Sub-Category

Experiential & Immersive / Other___

CT.LAB creates "Wonderland" Immersive Interactive Experience Design in response to the theme of Foshan SUMMIT Ceramic experience store — Unbounded Love. The "Wonderland" is set in a birch grove, portraying the changing nature spectacles of the foggy dawn, the sunshiny noon, and the charming night. Examining the interior, CTLAB designed a curved wall for projection. The wall embeds two conspicuous columns and several fabricated embossings, which are turned into foreground birches when the projection is on. Combined with the real birches scattered in the space, an immersive forest environment arousing the yearning for ideal life is established. Moreover, when people walk on the winding bridge built in the front of the wall, different little lives will emerge. As the sun rises from the other end of the horizon, birds will greet the early riser with their chirps; as the sunlight pierces through the leaves, butterflies will welcome the explorer with their dance; as the moon climbs up the branch, fireflies will guide the home-comer with their shimmer. "Wonderland" evokes people's senses so they can engage themselves in nature and appreciate the beauty of life.

Credits

Animation Designer
Wang Bin
Interaction Engineer
He Weiming
Visual Designer
Zhu Yu
Experience Designer
Deng Xiaofeng
Project Manager
Lu Qingyi
Design Director
Zhang Peiding
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