MUSE Gold

2021

Wonderland

Entrant Company

CT.LAB

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Foshan SUMMIT Ceramic

Country / Region

China

CT.LAB creates "Wonderland" Immersive Interactive Experience Design in response to the theme of Foshan SUMMIT Ceramic experience store — Unbounded Love.

The "Wonderland" is set in a birch grove, portraying the changing nature spectacles of the foggy dawn, the sunshiny noon, and the charming night. Examining the interior, CTLAB designed a curved wall for projection. The wall embeds two conspicuous columns and several fabricated embossings, which are turned into foreground birches when the projection is on. Combined with the real birches scattered in the space, an immersive forest environment arousing the yearning for ideal life is established. Moreover, when people walk on the winding bridge built in the front of the wall, different little lives will emerge. As the sun rises from the other end of the horizon, birds will greet the early riser with their chirps; as the sunlight pierces through the leaves, butterflies will welcome the explorer with their dance; as the moon climbs up the branch, fireflies will guide the home-comer with their shimmer.

"Wonderland" evokes people's senses so they can engage themselves in nature and appreciate the beauty of life.

Credits

Design Director
Zhang Peiding
Project Manager
Lu Qingyi
Experience Designer
Deng Xiaofeng
Visual Designer
Zhu Yu
Interaction Engineer
He Weiming
Animation Designer
Wang Bin
More Gold Winners
Integrated Marketing
2021
MUSE Advertising Awards - Toyota Dealer Leverages Social Ads to Drive Savings

Entrant Company

C-4 Analytics

Category

Integrated Marketing - Social Media

Country / Region

United States

Experiential & Immersive
2021
MUSE Advertising Awards - Callaway MAVRIK AR
Callaway Golf

Entrant Company

Groove Jones

Category

Experiential & Immersive - Augmented Reality

Country / Region

United States

Video
2021
MUSE Advertising Awards - Australian IPA
Coopers Brewery

Entrant Company

FIRME Agency

Category

Video - Food & Beverage

Country / Region

Australia

Strategic Program
2021
MUSE Advertising Awards - More Good Days
Department of Health

Entrant Company

creativeXpeople at Synergy Group

Category

Strategic Program - Brand Strategy Campaign

Country / Region

Australia