MUSE Platinum

China

2021

IKEA 365+ Tableware

Entrant Company

CT.LAB

Category

Experiential & Immersive

Client's Name

IKEA

Sub-Category

In-Store Experiences

CT.LAB cooperates with IKEA in forming an experience area called '365+ tableware'. In order to improve customers experience, the area is designed with digital materials that reveals stories in response to the concept of IKEA 365+.

【Experience area of crispers】
In this area, CT.LAB and IKEA designs an interactive installation that allows customers to receive product information by scanning the bar codes on crispers. Different to traditional ways of showing product information in sentence, the installation provides information in a form of visual images. Each products reflect its own stories, with an addition of unique cultural icons, IKEA's crispers become more daily and native to Cantonese. In these ways, customers can develop better understands of the product in a relaxing atmosphere. The interactive installation aims to arouse customer's sense of enjoying life and their desire of purchasing the product.

【Bowl and dishes area】
CT.LAB and IKEA makes product display to become interesting through projection. The area is created with elements of instagram as a representative of social media. Following the light rings jumping from instagram page to the wall, customers are invited to make comparison between products shown online and the real products hanging on wall. The design intends to shorten customer's sense of distance between social media and daily life. With an interesting illustration of the flowing light rings, customers can experience the joy of collocating bowl and dishes with different kinds of meal.

Credits

Interaction Designer
He Weiming
Illustrator, Animation Designer
Gao Yishu
Experience Designer, Animation Designer
Zhang Fan
Experience Designer
Deng Xiaofeng
Project Manager
Lu Qingyi
Design Director
Zhang Peiding
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