MUSE Silver

2021

Quartz Creative x Citrix: WX 107 Tap Course

Entrant Company

Quartz

Category

Branded Content - B2B (NEW)

Client's Name

Citrix

Country / Region

United States

Created in collaboration with the global software firm Citrix, Stop Putting Creativity on Your Calendar is part seven in Quartz Creative’s series of “tap courses,” an Instagram Stories-inspired journey designed to help company leaders adapt to the evolving and expanding concept of workplace experience.

This lesson is all about the company brainstorm: why it’s broken and how to fix it. All you have to do is strap in and click along. Featuring snappy copy, clever illustrations, stats, memes, and smarts from academics and executives alike, the interactive makes the advice—and the future of WX—a little less intimidating and way more actionable. It’s not a crash course; it’s a tap course.

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