Created in 2003 and named after Freightliner Trucks’ founder, Leland James, this program recognizes, rewards, and celebrates outstanding sales professionals from dealerships in the United States and Canada. The event destination changes annually, and winners of the 2020 Leland James event enjoyed five-star treatment at the Park Hyatt St. Kitts Christophe Harbour and soaked up the serenity of Caribbean Sea views for four days and three nights. The event theme is redesigned every year to align with the event destination, and 2020’s design featured bright colors to reflect Caribbean vibes, a volcanic view, and the famous vervet monkey. Winners and their guests were greeted by custom event-branded materials every step of the way during their celebratory event experience, beginning with event registration via a custom website. After registering, guests received several communications via the website, eblasts, an event app, and a dedicated Facebook page. Upon arriving at the resort, guests were welcomed by our event staff in their team t-shirts and handed a Freightliner-branded tote bag complete with branded slippers, socks, a snack box, event name tags, and a winner travel magazine. When checking in with the resort, guests were provided custom room keys in a custom key card holder and shown to their suites, where a custom door hanger awaited their arrival. Each day of the event featured special activities and meals, which guests could easily locate on the resort via the event signage (pull-up banners and feather flags), and other branded details, such as custom napkins, branded votive holders, and even Leland James-branded pool mats. Finally, during the closing night of the event, winners were celebrated and awarded with a custom trophy, and their pictures were taken in front of a custom step and repeat banner. Our careful attention to detail makes the event winners feel truly special and reassures them that their dedication to the Freightliner brand is recognized and appreciated.
Haystack Needle LLC
ValueLabs and Mitchell International