2021
Mr Energizer powers TikTok, Twitch & Pinterest
Entrant
Awaken
Category
Video - Consumer Product / Services
Client's Name
Energizer Australia
Country / Region
Australia
Awaken launched Energizer’s latest campaign bringing to life their core values of Power, Performance and Endurance.
We amplified Energizer's first-ever campaign across Tik Tok, Pinterest and Twitch which involved segmenting audiences based on their battery usage behaviours and sending them behaviour specific creative. Supported by high impact display activity running across desktop and mobile that allowed Energizer to own environments and content characterised by power, performance and endurance.
We smashed all KPI's for ad engagement on each platform but creating unique creative to connect with our audiences.
Credits
Entrant
Savannah College of Art and Design
Category
Social Media - Event / Live Event (NEW)
Country / Region
United States
Entrant
iPondr
Category
Audio - Editorial
Country / Region
United States
Entrant
Promoqube
Category
Social Media - Storytelling (NEW)
Country / Region
United States
Entrant
THAT'S RIGHT Planning Consulting Co., Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan