2021

Mr Energizer powers TikTok, Twitch & Pinterest

Entrant Company

Awaken

Category

Video - Consumer Product / Services

Client's Name

Energizer Australia

Country / Region

Australia

Awaken launched Energizer’s latest campaign bringing to life their core values of Power, Performance and Endurance.

We amplified Energizer's first-ever campaign across Tik Tok, Pinterest and Twitch which involved segmenting audiences based on their battery usage behaviours and sending them behaviour specific creative. Supported by high impact display activity running across desktop and mobile that allowed Energizer to own environments and content characterised by power, performance and endurance.

We smashed all KPI's for ad engagement on each platform but creating unique creative to connect with our audiences.

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