MUSE Platinum

2021

STANLEY Security: UNA - One Ecosystem. Infinite Solutions.

Entrant

STANLEY Security

Category

Video - Business to Business

Client's Name

Country / Region

United Kingdom

The security industry has been evolving for some years, but the last 12 months have seen a transformation that has accelerated at extraordinary pace. As security, health and safety become more connected, STANLEY Security is innovating to create a portfolio of technology solutions that work seamlessly together – a solutions ecosystem – with the purpose of building safer, healthier and more efficient environments in a world that is changing every single day.

This ecosystem, called UNA, is a combination of sustainable hardware and software solutions to protect people, assets and networks that integrate to strengthen and transform a customer’s business. UNA has been designed to simplify these solutions for customers and provide a holistic approach, ultimately empowering organizations to progress and grow in the future with complete peace of mind.

This short film explains how UNA can benefit companies to ensure that workplaces are safer, healthier and more efficient, by providing them with a clear and customized solution to meet their precise needs. The video campaign ran throughout December 2020 and January 2021 on STANLEY Security’s social media channels (LinkedIn, Facebook, Twitter and YouTube) across multiple territories with local language translations including the US, UK, France and the Nordic region, driving brand awareness and lead generation. The video has also been integrated into the company web site and B2B email campaigns. In total, the campaign generated 4.1 million impressions and 1.5 million video views.

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