MUSE Platinum

Canada

2021

It Starts On TikTok

Entrant Company

TikTok Canada

Category

Video

Client's Name

Sub-Category

TV Ad Campaign

Every new story created on TikTok is the start of an exciting journey. Videos travel far and wide as they're discovered, shared, and reimagined in Duets. As an idea catches on, so too does its impact across borders, cultures, languages, and communities. What begins as seconds of authentic creativity often turns into much more: careers blossom, memes develop, hobbies flourish, communities coalesce, and obscure songs climb to the top of music charts. Once a story For You, it becomes a story for her, for him, for them, for us. On TikTok, what begins as a personal experience – laughing to yourself while watching videos, saving favorites to share with family, hitting record for the first time – cascades into inspiring, reverberating impact that touches hundreds of millions of lives all around the world. And it starts on TikTok.

Credits

General Manager, TikTok Canada
Daniel Habashi
Marketing Manager, TikTok Canada
Eseosa Gbinigie
Growth Strategist, TikTok Canada
Melua Chance
Growth Strategist, TikTok Canada
Blair McGregor
Growth Strategist, TikTok Canada
Elie Jonathan Kimbembe
Director of Communications, TikTok Canada
Janet Park
CEO, Akcelo
Aden Hepburn
Senior Producer, Akcelo
Edward Krause
Art Director, Akcelo
Louise McQuat
Executive Producer, Akcelo
Louella Campbell
Creative Director, Akcelo
Misha McDonald
Akcelo
Sam Bryant
Akcelo
Kirsty Reynolds
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