2021

Aspen, London

Entrant Company

Socrates Communications

Category

Marketing & Promotional - Brochure

Client's Name

Far East Consortium

Country / Region

United Kingdom

Socrates were appointed to develop a name, brand and collateral for a new residential tower adjacent to Canary Wharf in central London. Inspired by the area’s timber trade heritage, the abstracted visual language is symbolic of the aspen tree. This language was integrated into the principal brochure, being evangelised as a die-cut pattern on the dust jacket. The brochure was printed in five colours and used metallic duotones alongside the commissioned photographic imagery. The objective was to create a sense of place, demonstrating the developer’s commitment to design, craft and finish.