MUSE Gold

United States

2021

Building a Customer-First Digital Experience

Entrant Company

The Office of Experience

Category

Website

Client's Name

Spectrum Enterprise

Sub-Category

Business to Business

New to the business telecommunications market, Spectrum Enterprise needed a way to compete with the big names and drive qualified leads. The Office of Experience (OX) transformed the dot-com experience by humanizing Spectrum’s services across their site. By mapping customer needs to specific points in the buying cycle, we streamlined the user experience and gave clear next steps across the user’s journey. OX developed a flexible design system of templates and components as the first digital expression of the new brand. And we evolved their content and copy by taking an outside-in approach to brand storytelling and product positioning. Since launch, content engagement has increased by 67 percent and conversion rates have increased by an astounding 32 percent.

Credits

Associate Director Project Management
Julie Washburn
Creative Director Content Strategy
Joe Grimberg
Senior Writer
Amy Kaufmann
Content Strategist
Rebecca Loeser
Senior Art Director
Denny Liu
Associate Director User Experience
Vince Cancasci
Creative Director
Amit Patel
Director Client Strategy
Lisa Ferriter
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