MUSE Gold

United Arab Emirates

2021

Logitech Rally Bar - Raise the Bar - Event Invite

Entrant Company

Watermark Marketing Management

Category

Marketing & Promotional

Client's Name

Logitech (Video Conferencing)

Sub-Category

Media Kit / Sales Kit / Folder

Logitech has recently launched the Logitech Rally Bar. This new product revolutionizes video conferencing equipment as it has a camera and speakers in one device. Easy to connect, great sound quality, great video quality and supported by Artificial Intelligence. With this product Logitech has truly Raised the Bar for video conferencing equipment. Logitech organised a press meet to educate the press and influencers about the product. The invite was to be intriguing as well as engaging and highlighted the campaign theme of "Raise the Bar". The agency worked on an invite that was a desktop activity kit which used a Rally Bar to depict a Bar used in a pole vault. This Bar could be raised with the intent of flipping a ball over it and see how high one could "Raise the Bar". This was delivered in a nice box that also contained a special invite to preview the Rally Bar

Credits

GM & Creative Director
Aman Roy
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