MUSE Gold

Argentina

2021

Crosses

Entrant Company

Avión de papel

Category

Outdoor Advertising

Client's Name

Prensa Callejera

Sub-Category

COVID-19-Related (NEW)

After the social outbreak of October 2019 in the city of Santiago de Chile, the independent media "Prensa Callejera" has played an important role in society, creatively informing citizens of events both in the country and in the world. In the context of the pandemic, the challenge was to establish a position as a means in order to carry out a peaceful protest with everything that is happening in terms of decisions of some presidents at the health and economic level and the consequences that this has implied in certain populations. Since the beginning of this catastrophic pandemic, some world leaders have not followed the recommendations of the W.H.O., putting the lives of citizens at stake. The "Crosses" campaign aimed to raise awareness of the seriousness of the situation worldwide, denouncing the large number of deaths that reveal the consequences of prioritizing an economic model over health. The stars on the flags of these countries were changed to crosses, exposing the bad decisions taken by world leaders exposing citizens to the rapid spread of the virus without taking into account the most relevant aspects on which health authorities have focused, social isolation as a primary measure to minimize cases of contagion.

Credits

Art director / Avión de Papel
Luis Magnani
Copywriter / Avión de Papel
Laura Cáceres
Creative director / Avión de Papel
Lucho González
More Gold Winners
2021
United States

Entrant Company

Ceros

Sub Category

COVID-19-Related (NEW)

2021
United States

Entrant Company

Lisa Gorham Creative

Sub Category

Logos

2021
United States

Entrant Company

Publicis

Sub Category

Products & Services (NEW)

2021
Saudi Arabia

Entrant Company

XELEMENT Agency

Sub Category

COVID-19-Related (NEW)