Artera Website

Artera, formerly PowerTeam Services, is a holding company in the Gas Distribution, Transmission Infrastructure, Power Delivery, Municipal and Specialty Services industries. When the Artera brand was launched, a new website was needed to reflect the broad scope and scale of Artera companies and their commitment to providing exceptional service for customers across the U.S.
Under PowerTeam Services, they had a functional, but pedestrian website. Not only was the name, positioning, and branding for Artera a complete overhaul, but they acquired two new companies this quarter and the website needed to reflect a doubling of their size.
The Artera team embraced a much more robust website, focused on elevating the Artera brand and providing an enhanced user experience, as well as significantly improving the depth of content and how it was delivered. The team was looking for a site that elevated the brand and was representative of the size, scale, and scope of what Artera provides.