MUSE Gold

2021

'What if' Print Campaign

Entrant Company

Yamamoto Agency

Category

Advertising - Magazine AD (Campaign)

Client's Name

Analog Devices, Inc.

Country / Region

United States

Our global print campaign asked the big “What if?” questions Analog Devices, Inc (ADI) technology can help answer. The campaign launched in the U.S., Europe and Asia with messaging customized by vertical market and connected to key technology megatrends. Each ad told a story highlighting breakthroughs made possible by ADI: faster disease testing, enhanced electric vehicle batteries, connecting the most remote people, even making the world’s oceans drinkable.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Copywriters
Drew Coveyou/Vince Koci
Art Directors
Chelsea Zipperer/Meky Wong
Designer
Travis Haggerty
Project Managment
Teresa Hanson/Dominic Simonetti
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