Park & Sayer, London

Socrates were appointed to develop the name, brand and collateral for a new residential apartment tower at the heart of Elephant Park, Elephant and Castle in London. Based around the theme of origami, a butterfly was chosen to reflect the proximity to green space and the overarching rebirth and transformation of the area. Socrates created an elegant, casebound brochure with a metallic colour theme that includes bronze, green and purple to underpin the quality of the apartments. Divided into distinct chapters, the edge painted brochure includes a day in the life photography and has a unique dust jacket that unfolds into a poster illustrating how to make the origami butterfly.