MUSE Gold

United Kingdom

2021

Park & Sayer, London

Entrant Company

Socrates Communications

Category

Marketing & Promotional

Client's Name

Lendlease

Sub-Category

Brochure

Socrates were appointed to develop the name, brand and collateral for a new residential apartment tower at the heart of Elephant Park, Elephant and Castle in London. Based around the theme of origami, a butterfly was chosen to reflect the proximity to green space and the overarching rebirth and transformation of the area. Socrates created an elegant, casebound brochure with a metallic colour theme that includes bronze, green and purple to underpin the quality of the apartments. Divided into distinct chapters, the edge painted brochure includes a day in the life photography and has a unique dust jacket that unfolds into a poster illustrating how to make the origami butterfly.

Credits

Head of Studio
Jonah Swabey
Creative Lead
Mark Scott
Creative Director
Andrew Derrick
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