2021
TORO
Entrant
Yamamoto Agency
Category
Integrated Marketing - Integrated Marketing Materials
Client's Name
The TORO Company
Country / Region
United States
Gallery
About The Entry
Toro has a legendary history of making durable mowers. But for Millennial homeowners, choosing a mower wasn’t about the machine. It was the experience of owning it. So we launched a new campaign for their Super Recycler mower, with TV, radio and in-store posters and displays. Messaging focused on those experiences and the sense of pride you have when using it versus the same old, same old machine specs. And that’s how we reframed mowing a lawn from feeling like a chore to feeling like driving a legendary muscle car.
Featured Media
Credits
Entrant
Manureva Studio
Category
Marketing & Promotional - Illustration
Country / Region
United States
Entrant
Lift Division
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant
Happy Cog
Category
Website - Law & Legal Services
Country / Region
United States
Entrant
MIKADO International
Category
Advertising - Magazine AD (Campaign)
Country / Region
United States