2021
Entrant Company
Category
Client's Name
Country / Region
Toro has a legendary history of making durable mowers. But for Millennial homeowners, choosing a mower wasn’t about the machine. It was the experience of owning it. So we launched a new campaign for their Super Recycler mower, with TV, radio and in-store posters and displays. Messaging focused on those experiences and the sense of pride you have when using it versus the same old, same old machine specs. And that’s how we reframed mowing a lawn from feeling like a chore to feeling like driving a legendary muscle car.
Credits
Entrant Company
ValueLabs and Mitchell International
Category
APP - Business
Country / Region
India
Entrant Company
Huefner Design
Category
Corporate Identity - Brand Identity
Country / Region
Germany
Entrant Company
MIKADO International
Category
Branded Content - COVID-19-Related (NEW)
Country / Region
United States
Entrant Company
Brett Crockett
Category
Video - Music Video
Country / Region
United States