2021
TORO
Entrant Company
Yamamoto Agency
Category
Integrated Marketing - Integrated Marketing Materials
Client's Name
The TORO Company
Country / Region
United States
Toro has a legendary history of making durable mowers. But for Millennial homeowners, choosing a mower wasn’t about the machine. It was the experience of owning it. So we launched a new campaign for their Super Recycler mower, with TV, radio and in-store posters and displays. Messaging focused on those experiences and the sense of pride you have when using it versus the same old, same old machine specs. And that’s how we reframed mowing a lawn from feeling like a chore to feeling like driving a legendary muscle car.
Credits
Entrant Company
Bluekai Media Group
Category
Audio - Podcast
Country / Region
United States
Entrant Company
FunDesign.tv
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Taiwan
Entrant Company
HoneyWired
Category
Social Media - Arts & Culture (NEW)
Country / Region
United States
Entrant Company
Standard Black
Category
Outdoor Advertising - Transit / Airport / Kiosk
Country / Region
United States