2021
TORO
Entrant Company
Yamamoto Agency
Category
Integrated Marketing - Integrated Marketing Materials
Client's Name
The TORO Company
Country / Region
United States
Toro has a legendary history of making durable mowers. But for Millennial homeowners, choosing a mower wasn’t about the machine. It was the experience of owning it. So we launched a new campaign for their Super Recycler mower, with TV, radio and in-store posters and displays. Messaging focused on those experiences and the sense of pride you have when using it versus the same old, same old machine specs. And that’s how we reframed mowing a lawn from feeling like a chore to feeling like driving a legendary muscle car.
Credits
Entrant Company
Message Lab
Category
Website - Information Technology (IT)
Country / Region
United States
Entrant Company
Satori Marketing, LLC
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant Company
IMF Creative Solutions
Category
Strategic Program - COVID-19-Related (NEW)
Country / Region
United States
Entrant Company
chuckhartman.com
Category
Video - Children
Country / Region
United States