2021
TORO
Entrant
Yamamoto Agency
Category
Integrated Marketing - Integrated Marketing Materials
Client's Name
The TORO Company
Country / Region
United States
Toro has a legendary history of making durable mowers. But for Millennial homeowners, choosing a mower wasn’t about the machine. It was the experience of owning it. So we launched a new campaign for their Super Recycler mower, with TV, radio and in-store posters and displays. Messaging focused on those experiences and the sense of pride you have when using it versus the same old, same old machine specs. And that’s how we reframed mowing a lawn from feeling like a chore to feeling like driving a legendary muscle car.
Credits
Entrant
Parnaso
Category
Corporate Identity - Logos
Country / Region
Spain
Entrant
iMint Media
Category
Video - Real Estate
Country / Region
United States
Entrant
Miami Ad School
Category
Student Submission - Student Web / App
Country / Region
United States
Entrant
WMUL-FM
Category
Audio - Radio Program
Country / Region
United States