MUSE Silver

2021

TORO

Entrant Company

Yamamoto Agency

Category

Integrated Marketing - Integrated Marketing Materials

Client's Name

The TORO Company

Country / Region

United States

Toro has a legendary history of making durable mowers. But for Millennial homeowners, choosing a mower wasn’t about the machine. It was the experience of owning it. So we launched a new campaign for their Super Recycler mower, with TV, radio and in-store posters and displays. Messaging focused on those experiences and the sense of pride you have when using it versus the same old, same old machine specs. And that’s how we reframed mowing a lawn from feeling like a chore to feeling like driving a legendary muscle car.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Creative Director
Patrick Clifford
Copywriter
Patrick Clifford
Copywriter
Vince Koci
Art Director
Shawn Pals
Project Manager
Thako Harris
Agency Producer
Kathy Awe
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