2021
TORO
Entrant Company
Yamamoto Agency
Category
Integrated Marketing - Integrated Marketing Materials
Client's Name
The TORO Company
Country / Region
United States
Toro has a legendary history of making durable mowers. But for Millennial homeowners, choosing a mower wasn’t about the machine. It was the experience of owning it. So we launched a new campaign for their Super Recycler mower, with TV, radio and in-store posters and displays. Messaging focused on those experiences and the sense of pride you have when using it versus the same old, same old machine specs. And that’s how we reframed mowing a lawn from feeling like a chore to feeling like driving a legendary muscle car.
Credits
Entrant Company
Launch Marketing
Category
Video - Animation
Country / Region
United States
Entrant Company
Miami Ad School New York
Category
Student Submission - Student AD
Country / Region
United States
Entrant Company
CURE
Category
Event - Virtual Event (NEW)
Country / Region
United States
Entrant Company
AARP
Category
Publication - Annual Report
Country / Region
United States