2021
TORO
Entrant Company
Yamamoto Agency
Category
Integrated Marketing - Integrated Marketing Materials
Client's Name
The TORO Company
Country / Region
United States
Toro has a legendary history of making durable mowers. But for Millennial homeowners, choosing a mower wasn’t about the machine. It was the experience of owning it. So we launched a new campaign for their Super Recycler mower, with TV, radio and in-store posters and displays. Messaging focused on those experiences and the sense of pride you have when using it versus the same old, same old machine specs. And that’s how we reframed mowing a lawn from feeling like a chore to feeling like driving a legendary muscle car.
Credits
Entrant Company
Historic Agency
Category
Integrated Marketing - Social Media
Country / Region
United States
Entrant Company
ValueLabs
Category
Website - Training / Knowledge-Base
Country / Region
India
Entrant Company
Ready Set Rocket
Category
Marketing & Promotional - Infographics
Country / Region
United States
Entrant Company
ValueLabs
Category
APP - Services
Country / Region
India