2021
Entrant Company
Category
Client's Name
Country / Region
Toro has a legendary history of making durable mowers. But for Millennial homeowners, choosing a mower wasn’t about the machine. It was the experience of owning it. So we launched a new campaign for their Super Recycler mower, with TV, radio and in-store posters and displays. Messaging focused on those experiences and the sense of pride you have when using it versus the same old, same old machine specs. And that’s how we reframed mowing a lawn from feeling like a chore to feeling like driving a legendary muscle car.
Credits
Entrant Company
ValueLabs
Category
Website - Events
Country / Region
India
Entrant Company
iMint Media
Category
Video - Real Estate
Country / Region
United States
Entrant Company
Parnaso
Category
Corporate Identity - Logos
Country / Region
Spain
Entrant Company
beMarketing
Category
Outdoor Advertising - Vehicle Graphics
Country / Region
United States