2021
Breaking the cycle of bad asthma behaviours
Entrant Company
W2O Group
Category
Video - Public Service & Activism
Client's Name
AstraZeneca
Country / Region
United Kingdom
In asthma, overuse of blue reliever (SABA) inhalers is a systemic and dangerous problem. Global guidelines no longer recommend SABA-only treatment for asthma. Three or more SABA inhalers a year can increase a patient’s risk of mortality.
W2O’s disruptive creative emerged from the simple idea that blue reliever inhalers are controlling lives. The hero film tells the cautionary tale of Tiffany Taylor, a lady who became too attached to her reliever inhaler. Brothers Grimm-inspired narration, coupled with a hauntingly disorientating sci-fi image sequence brings the dystopian future of asthma care to life.
Entrant Company
HSE Art & Design
Category
Typography - Personal Work / Unpublished
Country / Region
Russia
Entrant Company
VSC
Category
Video - Health & Fitness
Country / Region
United States
Entrant Company
Creative Theory Group
Category
Video - Nonprofit
Country / Region
Hong Kong SAR
Entrant Company
Octavo Designs
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States