Gridwise Ad Campaign

We are always looking to partner with national businesses and brands and with the gig economy being what it is today, our supply team wanted to provide delivery and rideshare drivers with some additional opportunities to make money. We targeted Gridwise drivers, as they tend to be serious contributors to the gig economy and show flexibility about exploring supplemental income. That’s why Curion reached out to rideshare and delivery drivers to participate our surveys, focus groups, and studies.
In order to show drivers what Curion’s has to offer them specifically, we partnered with Gridwise to develop a series of ad campaigns, emails blasts and blog posts. All three communication methods targeted delivery and rideshare drivers who are already serious and dedicated contributors to the gig economy and have reliable transportation and flexible schedules. Since there was a high demand to lessen the gap for male subjects, we leveraged the Gridwise community, which is made up of 80% males.
We created a campaign that let gig workers know that they could make extra money by signing up for Curion surveys. Companies everywhere are looking to have their products tested through a variety of methods and Curion is in an excellent position to provide some additional income opportunities to delivery and rideshare drivers. We needed people who are willing to spend time rating products and services, so we created five different ad campaigns at several touchpoints in the app targeting those working in a gig economy.
We also set up a landing page on our website to let drivers know precisely how they can sign up for surveys, how much they get paid, and who is eligible to participate.
In under two months, we were able to reach hundreds of drivers. Since the campaign started, 324 people have signed up for Curion, 78 have attempted to participate, and 11 have already participated in a study. 72% of new consumers and 66% of participants from this campaign are male. As a result, it does appear that the campaign was able to bring in male consumers as predicted.