DuPont Rochester Facility Opening AR App

DuPont wanted a way to engage potential business partners and discuss the importance of innovating with the UN Sustainable Development Goals in mind to ensure peace and prosperity for all through 2030. In the spirit of creating and collaborating, they partnered with TPM to create the Sustainability Project, a virtual space designed as a jumping-off point for deep conversations and dreams about the future. In the Sustainability Project, users are presented with “chaos scenarios” scattered across a city that failed to innovate in the 2020s and sees the consequences appear in 2030. These “chaos scenarios” are meant to serve as a point of inspiration for DuPont’s potential partners, giving them an opportunity to apply their knowledge, paired with DuPont’s manufacturing capabilities, to change the 2020s for the better.