MUSE Platinum

United States

2021

DuPont Rochester Facility Opening AR App

Entrant Company

Tipping Point Media

Category

Experiential & Immersive

Client's Name

DuPont

Sub-Category

Augmented Reality

DuPont wanted a way to engage potential business partners and discuss the importance of innovating with the UN Sustainable Development Goals in mind to ensure peace and prosperity for all through 2030. In the spirit of creating and collaborating, they partnered with TPM to create the Sustainability Project, a virtual space designed as a jumping-off point for deep conversations and dreams about the future. In the Sustainability Project, users are presented with “chaos scenarios” scattered across a city that failed to innovate in the 2020s and sees the consequences appear in 2030. These “chaos scenarios” are meant to serve as a point of inspiration for DuPont’s potential partners, giving them an opportunity to apply their knowledge, paired with DuPont’s manufacturing capabilities, to change the 2020s for the better.

More Platinum Winners
2021
United States
Forza Horizon 4

Entrant Company

Hoonigan Industries

Sub Category

Automotive

2021
United States

Entrant Company

UEFA

Sub Category

Documentary

2021
United Kingdom

Entrant Company

Holition

Sub Category

Retail (NEW)

2021
Japan
Shinkotoni Tenburyujin

Entrant Company

arica design inc.

Sub Category

Brand Identity