MUSE Gold

United States

2021

ROAM Capital Website Redesign

Entrant Company

Haystack Needle LLC

Category

Website

Client's Name

ROAM Capital

Sub-Category

Financial Services

ROAM Capital is Latin America’s first alternative asset placement agent, specializing in private equity, real estate, and other alternative investments. This redesign was founded on a strong strategy dictated by the overall website objectives, target audience groups, and aesthetic goals. ROAM Capital required a site that better reflected their company culture and brand, bridging the gap between the experience of working with them in person and interacting with them in the digital landscape. The new site is modern, sleek, and sophisticated. Subtle animation greets the user at every scroll, enhancing the experience without detracting from the content. The site utilizes best practices with a focus on the user journey, pairing large, easy to consume headlines with denser paragraphs of text as well as calls to action to drive user engagement. The use of their purple brand color is a differentiator in the financial industry; distinct and bold like the ROAM team, balanced with soft gray and white and ample breathing space throughout. This redesign included a robust visual brand identity in addition to the website itself.

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