MUSE Gold

Korea South

2021

Pizza is a culture!

Entrant Company

Nuclear bomb marketing

Category

Branded Content

Client's Name

Neo F&B Co., Ltd.

Sub-Category

Direct Marketing (NEW)

(1) Existing pizza boxes had a lot of concept of eating pizza. When you eat pizza, the box is immediately thrown into the trash. The goal of the project is the concept of a fashion pictorial. It satisfies the needs of consumers and allows them to form a fandom. We kept the pizza box and made it possible to share it with people who need it. It has the effect of preventing environmental pollution. (2) The goal of the project is to differentiate from existing advertisements. Traditional marketing focused on highlighting and showing off the taste of pizza, This project is notifying consumers through model image and color expression. White symbolizes purity, cleanliness and goes well with the model's positive image. The orange color harmonized while expressing the color that the company pursues while stimulating the consumer's texture. The advertising copy is "I'm Neo Pizza" The readability has been improved so that consumers can see it well from a distance. The “I'm Neo Pizza” model also expressed its commitment to choosing Neo Pizza. (3) When delivering pizza to consumers Deliver the oven business card. If you subtract the pizza image from the business card, you can check the qr code. If you scan the qr code, you can go to the web homepage and order easily. (4) There are a lot of traditional marketing focused on introducing a pizza menu in general, but The Neo Pizza ad campaign uses the pizza brand name "Neo" as its ad copy. Express Neo as a number, or express the time to eat pizza. Through partnership events with other companies, companies are win-win with each other and benefit consumers. "Pizza is a culture beyond eating."

Credits

Creative director
Wi Duk Jang
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