Technovation was looking for a bold, new brand identity to represent their global tech education nonprofit that inspires girls and families to be leaders and problem solvers in their lives and their community. With a new look and a comprehensive content strategy, we helped Technovation tell their story and create a foundation for the future. We strategized and executed a rebrand of Technovation, bringing their disparate program identities together under one cohesive parent brand. This endeavor included establishing a brand architecture and redesigning their existing website. The goal was to give each program flexibility in its visual system while remaining consistent with the parent brand. The website we created is flexible and easy to use so that they will be able to continue to develop additional pages and content on their own in the future. As soon as the user lands on the homepage, we’ve made it clear what Technovation is and what programs they offer. By surfacing details about the programs as well as stats about Technovation’s impact on the homepage, visitors get a clear and strong first impression of the brand without having to do a deep dive for more information. Technovation’s brand system now represents the organization’s new direction in an exciting and innovative way. The flexibility of the website gives the client the freedom to create new pages using a modular approach. By simplifying the way they present their impact, important information is amplified and more transparent. With our guidance, Technovation now has a unique strategy in the nonprofit marketplace and the right content to help them connect with their partners and prospective program participants.
McKinsey Global Publishing