MUSE Gold

2021

A Global Real Estate Podcast

Entrant Company

Universal Admedia

Category

Website - Podcasting

Client's Name

Growing Cities Podcast

Country / Region

United States

A podcast is a modern-day soapbox in the town square. It elevates the personal brand and gives focus to the entrepreneur brand. They provide start-ups with an opportunity to decry unfairness and injustice while giving corporate brands an outlet to demonstrate individualism.

Growing Cities Podcast Hosted by Viviana M. Addo was our response to a client activation briefing. The problem is how do we ignite interest in a boutique New York City real estate entrepreneur. Our response - connect with international locals and start a conversation. The podcast features key stakeholders from cities like Cali, Bogota, Honolulu, and New York discussing ideas on how to sustainably grow a city.

From public servants to scholastic professors, Growing Cities brings together minds and ideas and gives them a uniquely branded soapbox to reach thousands of English and Spanish-speaking listeners (the podcast is broadcast in both Spanish and English).

Credits

Executive Producer
Nii Addo
Lead Designer
Prim Sumana Amatayakul
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