MUSE Silver

United States

2021

Stella Après In-Store Display

Entrant Company

The Creative Bar

Category

Marketing & Promotional

Client's Name

Stella Artois

Sub-Category

Illustration

Stella Artois approached The Creative Bar to design a display reminiscent of vintage travel posters one would see in luxury resorts. Our task was to create an experience for consumers, to evoke feelings of nostalgia and a sense of coming together after a long day on the slopes. Our finished product was a large three dimensional display executed in three layers. The first layer showcased the friends before a fire, to speak to the “come together” moment. The second layer made sure to bring forth brand recognition with the inclusion of a large Stella cartouche hanging on the “wall”. While the third and final layer included “see-through glass windows” that were designed to inmate frosted windows with the mountains in the back.

Credits

Designer
Greg Gonzalez
Creative Director
Justin Lawler
More Silver Winners
2021
Canada
Origin Road

Entrant Company

Unfussy

Sub Category

Company Branding

2021
United States

Entrant Company

Leroy & Rose

Sub Category

Poster (Single)

2021
United States
Ardent Learning

Entrant Company

Adent Learning

Sub Category

E-Book

2021
United States

Entrant Company

Agency Guacamole

Sub Category

Virtual Event (NEW)