Stella Artois approached The Creative Bar to design a display reminiscent of vintage travel posters one would see in luxury resorts. Our task was to create an experience for consumers, to evoke feelings of nostalgia and a sense of coming together after a long day on the slopes. Our finished product was a large three dimensional display executed in three layers. The first layer showcased the friends before a fire, to speak to the “come together” moment. The second layer made sure to bring forth brand recognition with the inclusion of a large Stella cartouche hanging on the “wall”. While the third and final layer included “see-through glass windows” that were designed to inmate frosted windows with the mountains in the back.
Leroy & Rose