MUSE Silver

2021

Supporting people and pets during a pandemic

Entrant Company

The Humane Society of the United States

Category

Video - Nonprofit

Client's Name

Country / Region

United States

Our Pets for Life program is transforming the lives of dogs and cats by honoring the love people have for their pets, closing the service gap that exists for people and pets in underserved areas and bringing awareness in a new way to larger systemic inequities and injustices.

The COVID-19 crisis has brought new urgency to Pets for Life's community outreach and pet owner support work. Low-income
families and hourly workers have been severely impacted by business closures and staff layoffs, and for essential workers, daily life now carries an elevated risk of exposure. For the foreseeable future, tens of millions of people who were already struggling to access and afford care and supplies for their pets before the pandemic will have an even tougher time.

Our staff in the Pets for Life flagship markets of Los Angeles and Philadelphia, and the teams of people working at PFL mentor partners across the U.S. and Canada, are working tirelessly to provide essential pet supplies and keep families together in this difficult time.

Credits

Senior Video Producer / The Humane Society of the United States
Jamie Linder
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