MUSE Silver

United States

2021

Industry City

Entrant Company

Ready Set Rocket

Category

Website

Client's Name

Industry City

Sub-Category

Real Estate

Looking to grow a vibrant waterfront community of creators, makers, artists, restauranteurs, and more, Industry City tapped Ready Set Rocket to further bring its vision to life. First, we developed a communications, media and measurement program catered to locally-grown emerging brands, artisans, and entrepreneurs to meet new tenant leasing goals. Next, we integrated our lease acquisition marketing programs with Industry City's internal teams and systems, which allowed both parties to optimize the multi-touch sales funnel and attribute the efficacy of media spend towards specific messaging and channels. Then, we launched ad campaigns and redesigned their website to build awareness and equity, and entice visitation among tourists and the broader NY community. As a result, we bolstered Industry City's position as NYC’s new creative community—bringing together businesses, creatives, and community in one exciting new Brooklyn waterfront district.

Credits

Director of Lease Marketing, Industry City
Annie Milewski
Chief Marketing Officer, Industry City
Lauren Danziger
Digital Producer
Kapil Mahmud
Product Manager
Danielle Steck
Executive Account Strategy
Lauren Nutt Bello
Site Strategy
Albert Khodzhayev
Senior Strategy
Shota Iyobe
Executive Digital Strategy
Alex Lirtsman
Developer
Kevin Schenk
Copywriter
Dominique Moomaw
Senior Copywriter
Steven Lombardi
Designer
Erin Mayoyo
Art Director
Michelle Unger
Creative Director
Amanda Ford
Executive Creative Director
Aaron Harvey
Director of Marketing, Industry City
Rob Marino
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