2021

Stella Lanterns

Entrant Company

The Creative Bar

Category

Marketing & Promotional - Promotional

Client's Name

Stella Artois

Country / Region

United States

The Creative Bar was commissioned by Stella Artois to create decorative hanging displays for the 2021 Lunar New Year. Our initial approach was aimed toward creating something that felt authentic to the consumer and the holiday: traditional lanterns—classic and timeless pieces deeply connected with this holiday. The production of this was very detail-oriented to ensure that every aspect of the design—from the colors used, to the artwork displayed inside—would tie together the authenticity of the culture and holiday with the existing Stella Artois branding.