Model Videos Improve YouTube Campaign Performance

A progressive and community-focused Toyota dealership in Georgia boasted a strong low funnel search presence but was looking for cost-effective ways to capture a larger, full-funnel audience with minimal increase in costs. To achieve these results, they turned to their long-time marketing partner, C-4 Analytics, to use their integrated in-market video targeting campaign to help meet their goals. C-4 Analytics upgraded our dealer partner's YouTube campaigns, moving away from a single, brand-based message and toward multiple model-speci¬c, incentive-based videos updated monthly. We reallocated a small portion of our partner's YouTube budget to offset video production costs. Our efforts proved to be a success as many account-level KPIs experienced drastic improvement. At a 22% reduced cost of pure spend, YouTube campaigns saw a 10% increase in impressions, a 20% increase in views, and an 80% increase in clicks.