2021
Entrant
Category
Client's Name
Country / Region
Live From the Artists Den (LFAD) connects the world’s best artists with the world’s most passionate fans. Wanting to shift from traditional broadcast to a digital model, LFAD tapped Ready Set Rocket to develop a digital platform solution that would help them scale to global audiences.
Our team first conducted a product viability study—surveying record labels, publishers, artists, sponsors, and fans to identify a platform strategy. Then we reimagined the brand identity system to increase relatability amongst target audiences via broadcast, digital streaming, social, email, and collateral. We also redesigned their website to serve as a hub for content marketing, acquisition programs, social and digital streaming—and drove fan engagement via a lottery to win free access to live tapings and BTS content.
Our in-depth research helped LFAD shift beyond broadcast to reach fans digitally by introducing new sponsorship and distribution monetization models to increase engagement and maximize revenue.
Credits
Entrant
Miami Ad School
Category
Student Submission - Student / Other___
Country / Region
Bulgaria
Entrant
Angel Hui Hoi Kiu Studio
Category
Experiential & Immersive - COVID-19-Related (NEW)
Country / Region
Hong Kong SAR
Entrant
Miami Ad School New York
Category
Student Submission - Student AD
Country / Region
United States
Entrant
Dreamscape Marketing LLC
Category
Website - Events
Country / Region
United States