The PeopleReady 500

PeopleReady is a North American staffing partner that specializes in quick and reliable on-demand labor and highly-skilled workers. PeopleReady supports a wide range of blue-collar industries, including construction, manufacturing and logistics, waste and recycling, and hospitality. Leveraging its game-changing JobStack platform and 600-plus branch offices across all 50 states, Puerto Rico and Canada, PeopleReady served approximately 98,000 businesses and put more than 221,000 people to work in 2020.

In 2020, PeopleReady gained new leadership, evolved their delivery model, refreshed their brand and established a new company culture. In order to promote internal adoption of the new brand and culture, the company created the PeopleReady 500 campaign.

The PeopleReady 500 is a gamified brand and culture engagement campaign for PeopleReady employees. Participants create an account on a branded web platform that is equipped with gamification capabilities.

The campaign concept and theme capitalizes on the excitement around PeopleReady’s sponsorship of the 2020 Indy 500 winner, Takuma Sato.

Participants will accrue miles (points) by engaging with different areas of the site, sharing stories, submitting client testimonials and nominating each other for recognition. The leaderboard encourages healthy competition. Participants who reach 500 miles (points) are accepted into "The 500 Club" and receive a limited edition PeopleReady 500 “We Are Ready” jacket by UnderArmor.

The PeopleReady 500 internal engagement campaign features:
• A gamified web platform that reflects PeopleReady’s refreshed brand
• Engaging activities (mile markers) that allow employees to accrue miles by engaging
• Unique “My Race” dashboard that displays participant mileage and earned badges
• “How it Works” race video
• Video endorsements from Indycar racers Takuma Sato and Graham Rahal

The PeopleReady 500 campaign was launched on February 16, 2021. Within the first week, the platform had 712 registered users, just over 50% of PeopleReady’s employee base. Thirteen users made it into “The 500 Club.” In addition, PeopleReady was able to quickly curate success stories, client and worker testimonials, and photos from its employee base. The company’s thanksgiving program, TrueGratitude, received over 700 submissions of employees praising each other for their work.