MUSE Silver

2021

WE ARE HSHS

Entrant Company

The Fource Group

Category

Strategic Program - Employee Relations

Client's Name

Hospital Sisters Health System

Country / Region

United States

Hospital Sisters Health System is a 145-year-old healthcare system that cares for patients at 18 hospitals in Illinois and Wisconsin, employing more than 13,000 people. As an inspiration and recognition of the heroic efforts put forth during the Covid-19 pandemic, the video highlights the 18 hospitals three medical practice groups of Prevea, HSHS Medical Group and Prairie Cardiovascular, all who are also part of the Hospital Sisters Network. The video was launched internally as the system rolled out an employee-to-employee recognition effort and campaign that quickly went viral after the initial post on social media. Upon being asked for submissions, thousands of entries poured in, allowing the colleagues to reconnect to the original mission of the Hospital Sisters of St. Francis who founded the system in 1844.
After the video was shared on organic and paid social media, the hospitals saw a rise in employee engagement, retention of employees, and recruitment of new employees. When the world turned to darkness, HSHS became the light.

Credits

Creative Director
Tom Faulkner
Co-Producer
Maureen Woodrome
Co-Producer
Richard Salcido
Director of Photography
Justin Grimmer
More Silver Winners
CSR
2021
MUSE Advertising Awards - Ice
QSSV
Ice

Entrant Company

Parnaso

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

Spain

Experiential & Immersive
2021
MUSE Advertising Awards - Hemos Entrado A Tu Cancha - Grassroots Campaign

Entrant Company

The MRN Agency

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States

Video
2021
MUSE Advertising Awards - This is West Metro Fire Rescue

Entrant Company

West Metro Fire Rescue

Category

Video - COVID-19-Related (NEW)

Country / Region

United States

Corporate Identity
2021
MUSE Advertising Awards - Luxurious gold and blue business cards

Entrant Company

Flora Gordon Design + Imagery

Category

Corporate Identity - Business Card

Country / Region

Canada