MUSE Silver

2021

Univision: Hispanic Milestones

Entrant Company

Ready Set Rocket

Category

Marketing & Promotional - Infographics

Client's Name

Univision

Country / Region

United States

Ready Set Rocket was tasked with strengthening Univision’s position as the voice of Hispanic America amongst advertisers and key stakeholders.



Understanding the importance of embracing our nation’s growing diversity, we recognized the opportunity for Univision to leverage its unique media offerings and dedication to social good—and become an authority on the emerging American consumer. As part of our comprehensive, strategic solutions, we developed a microsite that illustrated the Hispanic consumer journey. The experience featured demographic data visualization, visual storytelling and key insights that helped audiences understand the unique opportunity that marketing to Hispanics can provide their business.

Credits

Partner & Executive Creative Director
Aaron Harvey
Creative Director
Amanda Ford
Senior Copywriter
Steven Lombardi
Senior Designer
Siena Tan
Partner & Executive Account Strategy
Lauren Nutt Bello
Senior Digital Producer
Toni-Ann Gardiner
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