2021
Welcome to Legal
Entrant Company
DeVito/Verdi
Category
Student Submission - Student / Other___
Client's Name
Legal Sea Foods
Country / Region
United States
The Welcome to Legal campaign was an integrated effort from Legal Sea Foods restaurant to engage a new, younger audience. With the recent legalization of marijuana in Massachusetts, the long-standing brand embraced the change with the tagline "Welcome To Legal" which was featured across various creative pieces throughout the campaign. The Fish Leaf logo was adopted on a t-shirt which the brand sold on it eCommerce website and as promotion at local events related to the campaign.
Credits
Entrant Company
CBC Creative
Category
Integrated Marketing - Product Branding
Country / Region
United States
Entrant Company
Creative Theory Group
Category
Video - Public Service & Activism (NEW)
Country / Region
Hong Kong SAR
Entrant Company
Groove Jones
Category
Experiential & Immersive - Sponsorship Experience
Country / Region
United States
Entrant Company
FREELANCE
Category
Student Submission - COVID-19-Related (NEW)
Country / Region
United States