MUSE Silver

2021

Welcome to Legal

Entrant Company

DeVito/Verdi

Category

Student Submission - Student / Other___

Client's Name

Legal Sea Foods

Country / Region

United States

The Welcome to Legal campaign was an integrated effort from Legal Sea Foods restaurant to engage a new, younger audience. With the recent legalization of marijuana in Massachusetts, the long-standing brand embraced the change with the tagline "Welcome To Legal" which was featured across various creative pieces throughout the campaign. The Fish Leaf logo was adopted on a t-shirt which the brand sold on it eCommerce website and as promotion at local events related to the campaign.

Credits

Executive Creative Director
Eric Schutte
Art Director
Yanira Janes Parsons
Production
Rodney Pringle
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