MUSE Silver

United States

2021

Welcome to Legal

Entrant Company

DeVito/Verdi

Category

Student Submission

Client's Name

Legal Sea Foods

Sub-Category

Student / Other___

The Welcome to Legal campaign was an integrated effort from Legal Sea Foods restaurant to engage a new, younger audience. With the recent legalization of marijuana in Massachusetts, the long-standing brand embraced the change with the tagline "Welcome To Legal" which was featured across various creative pieces throughout the campaign. The Fish Leaf logo was adopted on a t-shirt which the brand sold on it eCommerce website and as promotion at local events related to the campaign.

Credits

Production
Rodney Pringle
Art Director
Yanira Janes Parsons
Executive Creative Director
Eric Schutte
More Silver Winners
2021
United States
Centers of Medicare & Medicaid Services

Entrant Company

The Bizzell Group

Sub Category

E-Learning

2021
United States
Maimonides

Entrant Company

DeVito/Verdi

Sub Category

Outdoor Campaign

2021
United States

Entrant Company

PAPER

Sub Category

Beauty & Cosmetics

2021
United States

Entrant Company

Happy Cog

Sub Category

Nonprofit