2021
Entrant Company
Category
Client's Name
Country / Region
The DV POV video series was created during the COVID-19 pandemic when the advertising industry and how brands approach their marketing was shifting. We realized that the days of long brainstorms and endless revisions to decks and media plans were fleeting. As a nimble, independent agency, DeVito/Verdi sought to shake up the status quo with a new agency model built to solve business problems. The POV videos were used on social media and new business communications to show our stance on how we approach certain nuances of the industry including "Action", "Long Ads", and "Bloat". With spots like "Money Back Guarantee" we take a direct shot at how others do things and how DeVito/Verdi is different. The project continues to be a great source of communication for the agency and its promotion.
Credits
Entrant Company
Holition
Category
Strategic Program - Interactive Brand Experience
Country / Region
United Kingdom
Entrant Company
Edge of Reason
Category
Advertising - Online AD (Single)
Country / Region
United States
Entrant Company
Ready Set Rocket
Category
Website - Music
Country / Region
United States
Entrant Company
Decca
Category
Strategic Program - Digital Marketing Campaign
Country / Region
United States