MUSE Silver

United States

2021

DV POV

Entrant Company

DeVito/Verdi

Category

Video

Client's Name

DeVito/Verdi

Sub-Category

Self-Promotion

The DV POV video series was created during the COVID-19 pandemic when the advertising industry and how brands approach their marketing was shifting. We realized that the days of long brainstorms and endless revisions to decks and media plans were fleeting. As a nimble, independent agency, DeVito/Verdi sought to shake up the status quo with a new agency model built to solve business problems. The POV videos were used on social media and new business communications to show our stance on how we approach certain nuances of the industry including "Action", "Long Ads", and "Bloat". With spots like "Money Back Guarantee" we take a direct shot at how others do things and how DeVito/Verdi is different. The project continues to be a great source of communication for the agency and its promotion.

Credits

Producer
Barbara Michelson
Public Relations
Kelly Durcan
Marketing Director
Nick Ryan
Chief Marketing Officer
Erin Boyer
Executive Creative Director
Runo Hall
Editor
Michael Barringer
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