Italy

2019

Amedei Chocolate packaging proposal

Entrant Company

Dario Calonaci

Category

Corporate Identity

Client's Name

Colorful Concepts

Sub-Category

Corporate Identity, Others

I was hired by "Colorful Concepts", at the time one of the brand distributors, to tackle a redesign of the current products look. To define a clear, unique identity toward the different products line, packaging shapes and dimensions, I settled on a single "Tuscanian yellow" color for the base, plus the detection, definition and visualization of six reading levels, each to be visualized by a different font with its feelings - and a custom stencil for the brand unique characteristics. An handmade, territory driven illustration was done as well - to define the roots of the brand; plus, for the first time, each chocolate award was given recognition on the packaging itself. Everything was balanced and revolved around a Golden Ratio structure. Sadly, the client vanished and the project remained just an official proposal.

Credits

Dario Calonaci
More Gold Winners
2019
United Kingdom

Entrant Company

Culture Trip

Sub Category

Social Video (NEW)

2019
Cuba
Morous Brewery

Entrant Company

Little Greta s.r.o.

Sub Category

Product Branding

2019
United States

Entrant Company

Latcha+Associates

Sub Category

Email Marketing / Newsletter

2019
Uganda
Palo Alto Networks

Entrant Company

CXO Strategies FZ LLC

Sub Category

Event Marketing