Amedei Chocolate packaging proposal

I was hired by "Colorful Concepts", at the time one of the brand distributors, to tackle a redesign of the current products look. To define a clear, unique identity toward the different products line, packaging shapes and dimensions, I settled on a single "Tuscanian yellow" color for the base, plus the detection, definition and visualization of six reading levels, each to be visualized by a different font with its feelings - and a custom stencil for the brand unique characteristics. An handmade, territory driven illustration was done as well - to define the roots of the brand; plus, for the first time, each chocolate award was given recognition on the packaging itself. Everything was balanced and revolved around a Golden Ratio structure. Sadly, the client vanished and the project remained just an official proposal.