2019

Creating a bold new brand identity for a challenger brand in the cider industry

Entrant

Workbrands

Category

Corporate Identity - Brand Identity

Client's Name

Pulpt Cider

Country / Region

United Kingdom

With the craft beer revolution already well underway, Pulpt wanted to bring real cider back to the forefront of the beverage industry. <br><br>We worked closely with the co-founders of this new challenger brand to generate the brand name, product names, visual identity and all-encompassing strategy document.<br><br>It was crucial for the brand to stand out in today's crowded beverage market, and encourage consumers to really engage with the product.